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Data protection declaration

Status 16.11.2022

Responsible

Kraft Factory Media Ltd.Kountourioti 6, Coral Elite Residences Building 1,8560 Peyia, Cyprus

Authorised representatives: Alexander Hammerschmied, Natalia Dziadus-Hammerschmied

Email address:office@automatethis.pro

Imprint:https://automatethis.pro/impressum

Overview of the processing

The following overview summarises the types of data processed and the purposes of its processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.B names, addresses).
  • Content data (e.B. text input, photographs, videos).
  • Contact details (e.B. e-mail, phone numbers).
  • Meta/communication data (e..B device information, IP addresses).
  • Usage data (e.B. websites visited, interest in content, access times).
  • Location data (data indicating the location of an end-user's terminal device).
  • Contract data (e.B. subject matter of the contract, term, customer category).
  • Payment data (e.g..B bank details, invoices, payment history).

Categories of affected persons

  • business and contractual partners.
  • Interested parties.
  • Communication.
  • Customers.
  • Users (e.B. website visitors, users of online services).

Purposes of processing

  • Affiliate tracking.
  • Provision of our online offer and user-friendliness.
  • Visit action evaluation.
  • Office and organisational procedures.
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.B. by e-mail or by post).
  • Feedback (e.B. Collecting feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling.
  • Remarketing.
  • Range measurement (e.B. access statistics, detection of returning visitors).
  • Security.
  • Tracking (e.B. interest/behavioural profiling, use of cookies).
  • Contractual services and services.
  • Managing and responding to requests.
  • Targeting (determination of target groups relevant for marketing purposes or other output of content).

Authoritative legal bases

In the following, we inform the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements may apply in your or our country of residence and residence. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 sec. 1 p. 1 lit. a GDPR) – The data subject has given consent to the processing of personal data concerning him or her for one or more specific purposes.
  • Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. DSGVO) – The processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures, which are carried out at the request of the data subject.
  • Legal obligation (Art. 6 sec. 1 p. 1 lit. c. DSGVO) – The processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR) – The processing is necessary to protect the vital interests of the data subject or another natural person.
  • Eligible interests (Art. 6 sec. 1 p. 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different chances of occurrence and the extent of the Threats to the rights and freedoms of natural persons appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, security of data, and access to the data. availability and their separation. In addition, we have established procedures to ensure the exercise of data subjects' rights, the erasure of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly presets.

Shortening of the IP address: If it is possible for us or if it is not necessary to store the IP address, we will shorten or have your IP address shortened. In the case of shortening the IP address, also referred to as "IP masking", the last octet, i.e. the last two numbers of an IP address, is deleted (in this context, the IP address is an identifier individually assigned to an Internet connection by the online access provider). The shortening of the IP address is intended to prevent or make it much more difficult to identify a person on the basis of their IP address.

SSL encryption (https):In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data

In the context of our processing of personal data, the data may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include, for example.B payment institutions in the context of payment transactions, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such a case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data, which serve the protection of your data.

Data transfer within the organization: We may transfer personal data to other places within our organization or grant them access to this data. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfil our contractual obligations. or if the consent of the persons concerned or a legal permit has been obtained.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this is only in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognized level of data protection, including the US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal Data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include.B the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as "user IDs")

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Persistent cookies: Persistent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.B to store logins or other user input or for reasons of security).
  • Statistical, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.B. viewing certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles are used to display to users, e.B. content that corresponds to their potential interests. This method is also known as "tracking", i.e. tracking of the potential interests of users. . If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or as part of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed by cookies will be processed on the basis of our legitimate interests (e..B. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, in order to fulfil our contractual obligations.

Storage period: If we do not provide you with explicit information on the storage period of permanent cookies (e.B. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can first explain your objection by using the settings of your browser, e.g. by disabling the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, through the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ . In addition, you can receive further notices of objection within the scope of the information about the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask users for consent that can be revoked at any time. Until consent has been given, cookies are used, which are absolutely necessary for the operation of our online offer.

Cookie settings/ objection option:

To delete the current cookies, delete the cookies from your respective browser. You can see how to do this in the respective documentation of your browser.

  • Processed data types: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Commercial and business services

We process data of our contractual and business partners, e.B. customers and interested parties (collectively referred to as "contractors") within the framework of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.B. in order to answer enquiries.

We process this data for the purpose of fulfilling our contractual obligations, for the protection of our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or is carried out with the consent of the persons concerned (e.B. to participating telecommunications, transport and other ancillary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners are informed about other forms of processing, e.B. for marketing purposes, within the framework of this data protection declaration.

We shall inform the contracting parties before or within the scope of data collection, e.B. in online forms, by means of special marking (e.B colours) or symbols (e.B. asterisks or similar), or in person.

We delete the data after expiry of legal warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e..B, as long as they have to be stored for legal reasons of archiving (e.B for tax purposes usually 10 years). Data disclosed to us in the context of an order by the contractual partner, we delete in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third parties or platforms apply in the relationship between the users and the providers.

Customer account:Contractual partners can create an account within our online offer (e.B. customer or user account, short "customer account"). If registration of a customer account is required, contractual partners will be informed as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent registrations and uses of the customer account, we store the IP addresses of the customers in addition to the access times in order to prove the registration and to prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to which their retention is required for legal reasons. It is the responsibility of the customers to secure their data in the event of termination of the customer account.

Agency services: We process the data of our customers as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services.

Offer of software and platform services: We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests in order to ensure the security of our offer and to be able to develop it further. The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations.

  • Processed data types: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, duration, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Contractual benefits and service, contact requests and communication, office and organizational procedures, management and response to inquiries, security measures.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), legal obligation (Art. 6 sec. 1 p. 1 lit. c. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Payment

In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively, "payment service providers").

The data processed by the payment service providers includes inventory data, such as .B name and address, bank details, such as .B account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The Information is required to carry out the Transactions. However, The data entered is only processed by the Payment Service Providers and stored with them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The Data may be transmitted by payment Service Providers to Commercial Reporting Agencies. The Purpose of this Transfer is to verify identity and Credit. For this purpose, we refer to the terms and conditions and data protection notices of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to them for further Information and Assertion Of revocation, information and other Rights of concern.

  • Types of data processed: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Customers, prospects.
  • Purposes of processing: Contractual benefits and service.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Services and service providers used:

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information relating to the users of our online offer, which is accrued in the course of use and communication. This includes regularly the IP address necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or by websites.

E-mail sending and hosting:The web hosting services used by us also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients as well as senders as well as other information concerning the sending of e-mails (e.B. the participating providers) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted by transport, but (unless a so-called end-to-end encryption method is used) on the servers from which they are sent and received. Therefore, we cannot accept any responsibility for the transmission of the e-mails between the sender and the reception on our server.

Collection of access data and log files:We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files can be accessed by the address and name of the websites and files retrieved, the date and time of the retrieval, the amount of data transferred, the notification of successful retrieval, the browser type and the version, the user's operating system, the referrer URL (the previously visited page) IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to reduce the load on the servers and their stability. Ensure.

  • Types of data processed: Content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.

Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process the information of the users for spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right, in the case of surveys, to store users ' IP addresses for their duration and to use cookies to avoid multiple votes.

The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information will be stored permanently by us until the user objects.

Retrieval of WordPress emojis and smilies: Within our WordPress blog, graphic emojis (or smilies), i.e., small graphical files that express feelings, are used for the purpose of efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users' browsers.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contract data (e.g. subject matter of the contract, term, customer category).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Contractual benefits and service, feedback (e.g. collection of feedback via online form), security measures, management and response to requests.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. f. GDPR), consent (Art. 6 sec. 1 p. 1 lit. a GDPR), protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR).

Services and service providers used:

Newsletter and broad communication

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or with a legal permission. If its contents are specifically described as part of a registration for the newsletter, they are decisive for the consent of the users. Moreover, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is always sufficient to provide your e-mail address. However, we may ask you to provide a name for personal contact in the newsletter, or other information, if necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in principle in a so-called double opt-in procedure. I.e., You will receive an email after signing up asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. Registrations to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to comply with objections on a permanent basis, we reserve the right to store the e-mail address in a blacklist for this purpose alone.

The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper conduct. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was conducted in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and performance measurement: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or, if we use a shipping service provider, from its server when the newsletter is opened. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.

This information is used to improve the technical aspects of our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system, which both our business interests, as well as meeting the expectations of users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or must be contradicted.

Prerequisite for the use of free services: Consent to the sending of mailings can be made dependent as a prerequisite for the use of free services (e.g. access to certain content or participation in certain promotions). If users want to use the free service without registering for the newsletter, we kindly ask you to contact them.

  • Processed data types: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), meta/communication data (e.B. device information, IP addresses), usage data (e.B. websites visited, interest in content, access times).
  • Data subjects: Communication partners, users (e.B. website visitors, users of online services).
  • Purposes of processing: Direct marketing (e.g. by e-mail or post), contractual benefits and service.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to it .dem further receipt. You will either find a link to cancel the newsletter at the end of each newsletter, or you can otherwise use one of the contact options listed above, preferably e-mail.

Advertising communication via e-mail, post, fax or telephone

We process personal data for purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
  • Data subjects: Communication.
  • Purposes of processing: Direct marketing (e.B. by e-mail or by post).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Online marketing

We process personal data for the purposes of online marketing, including in particular the marketing of advertising space or presentation of advertising and other content (collectively referred to as "Content") based on potential interests of users as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar methods are used by means of which the information relevant for the presentation of the aforementioned contents is stored about the user. This information may include, for example.B. content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. As a general rule, the online marketing process does not store clear user data (such as .B e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar methods. These cookies can later generally also be used on other websites that use the same online marketing method, read it and analyzed it for the purpose of displaying content, as well as supplemented with further data and on the server of the online marketing process provider. stored.

Exceptionally, clear data can be assigned to the profiles. This is the case if the users are, for example.B. members of a social network whose online marketing methods we use and the network connects the profiles of the users with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.B. by consent within the scope of registration.

In principle, we only have access to aggregated information about the success of our ads. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. e.B., to a contract with us. Conversion measurement is used solely to analyze the success of our marketing efforts.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

Facebook pixel: With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that become apparent from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of the users and do not have a nuisance. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad ( so-called "conversion measurement").

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's terminal device).
  • Data subjects: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioural marketing, profiling (creation of user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).
  • Possibility of objection (opt-out): We refer to the data protection information of the respective providers and the options for objection to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, it is possible that you turn off cookies in your browser settings. However, this may limit the functionality of our online offer. We therefore also recommend the following opt-out options, which are offered collectively at the respective territories: a) Europe: https://www.youronlinechoices.eu. (b) Canada: https://www.youradchoices.ca/choices. (c) USA: https://www.aboutads.info/choices. (d) Cross-territorial: https://optout.aboutads.info.

Services and service providers used:

Affiliate Programs and Affiliate Links

In our online offer, we integrate so-called affiliate links or other references (which may include e.B. search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the Offers, we may receive a commission or other benefits from those third parties (collectively, "Commission").

In order to be able to track whether the users have taken advantage of the offers of an affiliate link we use, it is necessary that the respective third parties know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.B. purchases) serves the sole purpose of the commission settlement and will be cancelled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of the affiliate links, the affiliate links may be supplemented by certain values that are part of the link or can otherwise be stored, e..B. in a cookie. The values may include, in particular, the initial website (referrer), the time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Furthermore, their use may be part of our (pre)contractual services, provided that the use of the third-party providers has been agreed within this framework. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Processed data types: Contract data (e.B. subject matter of the contract, duration, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Affiliate tracking.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a GDPR), performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Presences in social networks (social media)

We maintain online presences within social networks and process users' data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that it allows users ' data to be processed outside the European Union area. This can create risks for users, as this could .B make it more difficult to enforce users' rights. With regard to U.S. providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, users' data within social networks is usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the user behaviour and the resulting interests of the users. The user profiles can in turn be used to, for example.B, display advertisements inside and outside the networks that are presumed to be in the interests of users. For these purposes, cookies are usually stored on users ' computers, in which users ' usage behaviour and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective processing forms and the possibilities of opposition (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be claimed most effectively from the providers. Only providers have access to users ' data and can take direct action and provide information. If you still need help, you can contact us.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Services and service providers used:

Plugins and embedded functions as well as content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "Third Party Providers"). These may include, for example, graphics, videos or social media buttons, as well as posts (hereinafter referred to as "Content").

The integration always presupposes that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and, among other things, technical information about the browser and operating system, websites to be referred to, the time of the visit as well as other information on the use of our online offer as well as be associated with such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, contractual services and service, security measures, administration and answering of inquiries.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR), consent (Art. 6 sec. 1 p. 1 lit. a GDPR), performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. (b. GDPR).

Services and service providers used:

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents, which are permitted for processing, are revoked or other permits are omitted (e.g. if the purpose of the processing of these data has ceased or if they are purpose are not required).

Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided within the framework of the individual data protection notices of this data protection declaration.

Modification and update of the privacy policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes require an act of participation on your part (e..B. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of the persons concerned

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is subject to Article 6 (1) of the Year. Ee or f GDPR is made to appeal; This also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
  • Right of revocation for consents: You have the right to revoke your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to request a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
  • Complaint to supervisory authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the GDPR.