By Alex • 7. February 2024
google + yahoo email regeln

Imagine you send out an important campaign and suddenly... nothing. No opens, no clicks. Your emails end up in digital nirvana. Sounds like a nightmare, doesn't it? Well, this nightmare could soon become a reality.

Google and Yahoo are tightening the thumbscrews

2024 is the year in which Google and Yahoo are tightening their guidelines for email senders. If your company sends more than 5,000 messages to Gmail addresses, you are required to implement SPF, DKIM and DMARC by February 2024. Yahoo will apply the same requirements to "bulk senders" in the first quarter of 2024, although it remains unclear what exactly constitutes a bulk sender.

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What does this mean for you?

The requirements include SPF and DKIM records to authenticate email sending domains, a DMARC record for the domain and a "From" header that matches either the SPF or DMARC record - this is called "alignment". Marketers also need to keep their spam rates below 0.3% and provide the ability to unsubscribe with a single click.

Why is this important?

Google and Yahoo are giants. When they jump, others don't ask why, they jump after them. Their requirements are a critical step in reinforcing your organization's best email practices. With these two major email providers making big moves, more inbox providers will adopt similar DMARC policies in the future. Preparation is key.

The good news

If your organization has already enabled SPF, DKIM and DMARC, you're getting a boost. Your messages will have to compete with fewer poorly configured emails or spam messages. Your emails are protected against impersonation through better authentication, and with DMARC you can detect SPF and DKIM configuration issues that could jeopardize your email delivery and track down spammers trying to use your domain for fraud or phishing. If you have not yet configured SPF, DKIM and DMARC, you have a short window of time to prepare. However, regardless of your SPF, DKIM and DMARC configuration, the requirement to maintain a low spam rate can be a real pain, especially if you buy email lists.

What tools can help you?

With the upcoming changes at Google and Yahoo, now is the perfect time to utilize tools and products from to improve your email deliverability!

As DMARC will soon be a requirement for these providers, will help you achieve the best possible email deliverability for your sending domain, including your DMARC setup. Free tools like the automatethis Email Checker make it easy to check your domain and your current situation and see if you need to take immediate action or if everything is in order.

Enter your domain here and get your evaluation for free:

Now what?

This is where we come in. At AutomateThis, we specialize in future-proofing your email marketing. We help you configure the right settings for SPF, DKIM and DMARC and take your email campaigns to the next level.

We offer customized solutions that are tailored exactly to your needs. Whether you're a small startup or a large enterprise, we have the expertise and tools to ensure your emails reach their target audience.


The changes in email guidelines are not a reason to panic, but an opportunity to refine and improve your email marketing. With the right preparation and the right tools on your side, you can ensure that your emails not only arrive, but are also opened and read.

Remember, the key to success lies in preparation. We at AutomateThis are here to help you through this transition. Contact us today to learn more about how we can transform your email marketing.

In the world of email marketing, change is the only constant. But with AutomateThis by your side, you'll always be one step ahead.

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