Complex operations.Simple systems.
- Shop
- ERP
- Reporting
We build, connect and run the systems behind e-commerce companies – we find what's holding things up and automate it for good.
Companies we build and run systems for
What this changes in practice
More team capacity
→ by reducing repetitive manual work
- • 80% of standard support requests handled automatically
- • 6–7 fulfillment cases in 30 minutes instead of 1
Better decisions
→ through more reliable data and process control
- • cleaner handovers and system logic improve operational visibility
- • reporting and operational data become more consistent and usable
Faster execution
→ through automation and cleaner handovers
- • 30–120 minutes saved per day in handover-heavy workflows
- • 8,500 confirmations processed in 24h through automation
If this sounds familiar, we should talk.
Typical signs of operational friction in the digital system.
- Your teams work across disconnected systems and spreadsheets
- Manual handovers slow down operations and create errors
- Orders, stock and returns don't match between shop, ERP and warehouse
- Reporting is built by hand in spreadsheets — and still isn't up to date
- Automations are brittle and break under real-world pressure
- Your digital team manages tools, but not the logic between them
- You want to use AI in your operations without giving up control of data and infrastructure
We remove the root cause technically: clear flows, clean integrations, reliable data logic, and operational systems that work in the real world.
We are your engineering team from shop to ERP to reporting
Build — shop, integrations, data flows
We build the system layer behind your shop: frontend, ERP, warehouse and CRM connections, data flows and the handover logic in between.
Connect & automate — workflows, support, reporting
We automate repetitive work — using AI where it helps — on a data foundation that stays maintainable and traceable.
Run — monitoring, reliability, ongoing development
We stay on in daily operations: hardening workflows, fixing brittle handovers and continuously developing the systems behind your day-to-day business. We work with you in Sally, and if you like, we host your website and shop via hartmut.io.
The digital infrastructure behind growing brands.
Examples from live projects — what we built and what it changed in daily operations.
Support automation across several brands
Manual handover process replaced
Operational follow-up workflow at scale
Fulfillment process optimization
What clients say about working with us
“A fantastic tech, web, and marketing automation agency! The owner, Alex, is extremely knowledgeable and has smart solutions ready, such as static, super-fast websites instead of monstrous WordPress CMS platforms. Automations are also part of the package and helped us quickly and efficiently build a marketing stack, accelerating our digital transformation from zero to 100. Collaboration is based on mutual respect; problems are addressed openly and resolved quickly. No huge overhead, just a hands-on approach to get projects off the ground. Highly recommended!” “Friendly, personal contact, straightforward workflows, deep expertise and a clear professionalisation of our communication with customers came out of working with [AutomateThis!]. We can recommend the collaboration without reservation.” “Working with AutomateThis was a very good experience all round. Communication was pleasant and straightforward, and the implementation reliable and well thought out. I particularly valued the committed, solution-oriented way of working together.” How we work — in four steps
We start by understanding how work actually happens today — where the operational leverage is highest and what to fix first.
By this stage there should already be one clearly visible early win: a meaningful operational improvement the team can feel, the internal sponsor can explain, and the business can see. That might be one handover automated, one support workflow improved, one reporting process running automatically, or one high-friction manual step removed.
The goal of the first 90 days is not to finish everything. The goal is to create clarity, deliver one visible operational win early, and turn that win into a stable base for the next improvements.
Why this is easier to buy internally than a typical systems project
- • We work with internal teams, not around them.
- • We start where the operational leverage is highest.
- • We build around your real workflows, systems and requirements.
- • We try to keep internal effort low and avoid creating additional coordination burden.
- • You do not need perfectly cleaned-up processes before working with us.
- • We create early visible wins so internal champions do not carry blind project risk.
- • Your data and infrastructure stay under your control.
- • We work as your outsourced engineering team: we build, implement and operate.
Who this is for
AutomateThis! is a strong fit for:
Ideal for
- ✓ E-commerce businesses with real operational complexity — any industry
- ✓ Shop, ERP, warehouse, support, returns, CRM, billing and reporting that don't work together cleanly today
- ✓ Teams that spend hours copying, reconciling and re-entering data
- ✓ Several brands, shops or countries — a plus, not a requirement
- ✓ DACH companies looking for a dedicated engineering team rather than single freelancers
Not for
- ✕ businesses without an e-commerce operation
- ✕ tiny, simple projects
- ✕ pure ad management
- ✕ companies without real process or system complexity
Why we work as your ongoing team
A one-off project can solve one isolated problem. But most businesses we work with do not have isolated problems — they have ongoing system complexity: fragmented tools, changing workflows, operational pressure, and growing data requirements. That is why the highest value often comes from an ongoing collaboration. The retainer is not “support for support’s sake”. It ensures that critical digital workflows keep improving, keep working, and keep adapting as the business evolves.
- • ongoing operation and optimization of digital systems
- • continuous improvement of critical workflows
- • implementation where internal teams lack time or capacity
- • steady progress instead of stop-and-go project logic
- • Working together in Sally: tasks, approvals, automations and reporting run with your team in Sally
- • Hosting via hartmut.io: if you like, we host your website and shop via hartmut.io — including updates, monitoring and incident handling
- • Ongoing partnership from €4,000 per month, lower with annual payment — response within one working day, and usually within a few hours via chat in day-to-day work
Built by people who think in systems
AutomateThis! is led by founders who do not come from a generic agency pattern. Natalia started in architecture and learned how to turn complex ideas into structured, buildable realities. Alex has spent more than a decade building online stores, automation systems, SaaS products, and operational infrastructure that has to work in the real world. That combination matters: strategic systems thinking plus deep execution.
From the field: podcast & YouTube
How we build the systems behind e-commerce businesses, what really matters in day-to-day operations and what we learn along the way — in conversation, not in a whitepaper.
If your systems are holding your team back, we should talk.
If disconnected tools, manual handovers, weak data quality or brittle automations are creating friction in your business, we turn that into a system that works day to day — from shop to ERP to reporting.
A first visible result within the first 90 days.
“Great service. The team really makes an effort and the service works flawlessly. Excellent value for money. Thank you!”FAQ
What does AutomateThis! do?
We build the systems behind e-commerce businesses — from shop to ERP to reporting. We work as the outsourced engineering team for companies with real operational complexity in the DACH region, in any industry.
Who is AutomateThis! the right choice for?
E-commerce businesses whose shop, ERP, warehouse, support, returns, CRM, billing and reporting don't work together cleanly, and whose teams spend a lot of time copying and reconciling data. Several brands, shops or countries are a plus, not a requirement.
Do you only advise, or do you also implement?
We implement. We design the system logic, build the workflows, connect the tools and make the processes work in practice. We are not a pure strategy consultancy.
Do you work with internal teams?
Yes. Most of the time we work alongside internal digital, e-commerce or operations teams and build the system layer they lack the time or capacity for.
How does the collaboration work day to day?
Day-to-day collaboration — tasks, approvals, automations and reporting — runs in Sally, our working platform. If you like, we host your website and shop via our partner hartmut.io, including updates, monitoring and incident handling.
Can you handle compliance requirements?
Yes. Where documentation, traceability and controlled system behaviour matter, we build for that from day one.
Can you build AI workflows without us losing control of our data?
Yes. We use AI where it takes work off your team — within your infrastructure, processes and control requirements. Your data and infrastructure stay under your control.
Do you only build shops?
No. The shop is one part of the system. We work across shop, ERP, warehouse, support, returns, CRM, billing and reporting — and the automations and data flows in between.
How much internal effort does this require from our team?
As little as possible. We need access, context and the right people — the goal is to reduce friction, not to create another coordination burden.
How quickly can we expect a first visible result?
We deliver a visible, high-leverage improvement early — usually within the first 90 days — so the collaboration never feels like a long abstract bet.
Why does an ongoing retainer make more sense than one isolated project?
Because most companies do not have one isolated systems issue. They have a chain of connected workflows, data dependencies and operational bottlenecks. Ongoing collaboration creates more value than fixing one symptom at a time.
What does working with you cost?
The ongoing partnership starts at €4,000 per month and is lower with annual payment. Where your scope lands depends on the number of systems and integrations, the scope and response times, and whether we are mainly building or mainly running systems. There is no minimum term: the monthly partnership can be cancelled at the end of any month. We agree the exact scope in the Systems Fit Call.
How quickly do you respond to requests and incidents?
Guaranteed within one working day (Monday to Friday), unless agreed otherwise in the offer. In day-to-day work we are in touch with all clients via chat and usually reply within a few hours, often right away – nothing goes unanswered. You can see tasks, status and approvals in Sally at any time.
What makes this economically worth it?
The value comes from less manual work, lower error rates, more reliable processes, faster execution and better operational visibility.
What makes you different from a typical agency?
Agencies usually deliver campaigns, design or single deliverables. We work as your outsourced engineering team, building and running the systems from shop to ERP to reporting.